Capability Statement

Company Data

Virginia Broadcast Solutions (VBS)
Sherry Minson
Offices in Richmond & Charlottesville

D-U-N-S number: 131609369
NAICS
- 541810 – Advertising Agencies
- 541850 – Indoor and Outdoor Display Advertising
- 541860 – Direct Mail Advertising
- 541890 – Other Services Related to Advertising
- 541910 – Marketing Research and Public Opinion Polling
CAGE Co 16MCO
State contract numbers available

Core Competencies

Virginia Broadcast Solutions (VBS) is an advertising agency specializing in statewide media planning, buying, and campaign management. We help agencies reach Virginians through compliant, results-driven TV, radio, cable, billboard, print, and digital outreach.

Statewide Media Planning & Buying – TV, Radio, Cable, Billboards, OTT/CTV, Print, and Digital
Public Awareness Campaigns – Health, Safety, and Education
Training Videos & Creative Production – Scriptwriting, & Distribution
Media Tracking & Compliance – ISCI Coding, Affidavits, and Reporting
Market Research & Surveys – Statewide Public Perception & Behavior
Added-Value Negotiation – 1:1 Cash-to-Bonus Media Value

Differentiators

Sole Source for Virginia’s NCSA Program – Guaranteed, compliant statewide coverage with a 4 to 1 return
Proven Public Service Expertise – Health, safety, and education campaigns that drive measurable impact
Deep Virginia Market Knowledge – Long-standing partnerships with all state broadcasters
Turnkey Media Partner – Creative, Placement, and Compliance under one roof
Transparent Reporting – Full affidavits and post-buy analyses ensure accountability

Past Performance

Virginia Department of Health – Led multimedia outreach for COVID-19 public education across rural and urban media markets. VDH has been a VBS client for more than 20 years.
Virginia State Police – Broadcast coordination for Amber Alerts, public safety and employee recruitment.
Department of Criminal Justice Services – Awareness campaigns for law enforcement suicide prevention, and teen suicide prevention, Threat assessment education, and grant opportunities for Hate Crimes. Multi-year grants.
Virginia Equine Alliance – Built an awareness campaign and conducted statewide surveys to measure awareness of the economic impact of horses. Won a prestigious Telly Award for our production efforts with BES Studios.
Liberty University – Annual campaign to promote online and in-person educational opportunities
National Guard – Recruitment campaigns statewide for enlisting Virginians
Commonwealth Savers – Annual media statewide campaigns and production for those campaigns to promote RetirePath and ABLEnow.