Virginia Broadcast Solutions (VBS), is the media agency and subsidiary of the Virginia Association of Broadcasters (VAB). VBS is a full-service advertising agency with a difference: we listen to YOU. Our goal is to maximize your results while considering your long-term objectives. Our partnership with VAB and Media Partners, Inc. (MPI) gives VBS assets other advertising agencies cannot offer. VBS can deliver more value to our clients simply because of our association with the VAB and the long-term relationships we have with over 225 member radio and television stations across Virginia. If you need an agency that listens…we hear you! Let’s get started today!
James Levy
Vice President / General Manager
Stroke Awareness Campaign
OUR SERVICES
VBS specializes in assisting government agencies and non-profit businesses with their marketing needs. We understand the requirements needed to make the marketing process easy while keeping your message clear and affordable. In addition, Virginia Broadcast Solutions and the Virginia Association of Broadcasters are the sole source for statewide distribution of NCSA (Non-Commercial Sustaining Announcements)/ PEP (Public Education Partnership) announcements in the Commonwealth of Virginia.
Virginia Broadcast Solutions is a full-service agency offering digital, social media and out-of-home advertising to complement broadcast media. See the complete list below.
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PUBLIC EDUCATION PARTNERSHIP
Only VBS and the Virginia Association of Broadcasters can offer the NCSA (Non-Commercial Sustaining Announcement) or Public Education Partnership (PEP) Program. The PEP program is for use by government agencies and non-profit organizations. Through this program, these groups are able to contract with the VAB/VBS for statewide distribution of their message on Virginia radio and television stations.
How does the NCSA/PEP program work? In Virginia, there is a broadcaster trade association that works on behalf of the radio and television stations. Under the PEP/NSCA Program, radio and TV stations in Virginia donate airtime to the Virginia Association of Broadcasters (VAB). The VAB makes this airtime available to partner government agencies and nonprofits. We give you a guaranteed 3:1 or better return on your dollars via broadcasting your message on VAB member stations across Virginia.
For more information about the NCSA/PEP program, click here!
OUR WORK
VBS PARTNERS
The combination of VBS, the VAB, and MPI allow us to fulfill any and all media, broadcast, digital, social and out-of-home needs including production for all media types. In addition, we are fully able to offer full-service market research, strategy, and execution on all levels.
The Virginia Association of Broadcasters
For over 80 years, the Virginia Association of Broadcasters has been dedicated to advancing broadcasting while providing valuable services for VAB members. Our areas of focus include consultant advice, education, government affairs, EEO recruitment, and promoting radio & TV advertising to Virginia businesses.
The VAB is the exclusive provider of the Non-Commercial Sustaining Announcement Program (NCSA). The NCSA program is designed to help organizations that operate in the public interest, such as non-profits and state agencies, get their messages heard in an organized manner.
Click here to view a list of our member stations.
Media Partners Inc.
Founded in 2000, MPI is a media marketing agency that has experienced strong growth in recent years, with key account wins and deepened long-term client relationships. The agency has established itself as a formidable player in the region with strong capabilities in healthcare, education, retail, and media—specifically offering marketing support to a number of broadcast outlets in North Carolina, Virginia, and Tennessee. It blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking at every turn. With talent and expertise from senior partners, MPI is a media company that understands marketing. To learn more about MPI and mindfulmediamarketing, visit www.mediapartners-inc.com or connect with Media Partners-Inc. on Facebook.
mpiTOO
Formed in 2014 by Media Partners’ executives Sal Conino and Nancy Bono, mpiTOO will work exclusively with nonprofits in furthering their mission and giving strength to their marketing voice. With the talent of a creative agency and the heart of a nonprofit, mpiTOO works with 501C3 organizations to provide the same level of creative services found at MPI, but at rates that are 40% lower than typical agency fees.